Brands That Build: Oregon Territory Outfitters on Guiding, Stewardship, and Trail Building

Trail builders are the heartbeat of mountain biking. Without them, the rides we live for—the flowy descents, the technical switchbacks, the long backcountry epics—simply wouldn’t exist. But trails don’t build themselves. They take vision, sweat, and a deep connection to the land. And while much of the work is driven by volunteers and advocacy groups, some brands take it a step further, weaving trail building into their DNA.

That’s where Oregon Territory Outfitters comes in. Founded by Cedar Kyes, this Oregon-based brand isn’t just about guiding epic backcountry experiences—it’s about stewardship, sustainability, and giving back to the very trails that fuel adventure. Their ethos? Build it. Ride it. Protect it.