Women Trail Builders Research: Breaking Barriers and Building Better Trails
The world of trail building is changing. Traditionally seen as a male-dominated space, the industry is beginning to evolve, thanks in part to growing conversations around continuing to make the space welcoming for all. But how far have we come, and what still needs to be done? That’s exactly what our new Women Trail Builders Research Report set out to uncover.
Trail Builder Magazine conducted an in-depth study exploring the perceptions, barriers, and experiences of women in the trail building industry. The findings? Eye-opening. While progress is being made, significant challenges remain, and strategic communication is key to making trail building more welcoming for all.
Key Findings: The Barriers and Opportunities
Representation (or Lack Thereof): A striking 76% of respondents felt that women are underrepresented in trail-building media. Without visible role models, it’s harder for women to see themselves in these spaces.
Male-Centric Communication: 59% of women surveyed believed that current outreach and messaging in trail building primarily targets men, reinforcing the perception that this work isn’t meant for them.
The Intimidation Factor: Many women cited feelings of being unwelcome or intimidated, with many pointing to the lack of female leaders as a major barrier to participation.
Women-Only Spaces Work: When it comes to building confidence and skills, women-only events have proven highly effective. These gatherings create a supportive environment where women can learn, connect, and gain the confidence to step into leadership roles.
Leadership Matters: 50% of respondents identified female leadership as one of the most effective ways to break down barriers. When women see other women in leadership roles, it signals that they belong and have a future in trail building.
Why This Research Matters
This study isn’t just about identifying problems—it’s about creating solutions. Effective communication strategies, welcoming messaging, and representation in media are critical to shifting the narrative. If trail organizations truly want to grow and reflect all types of riders on the trails, they need to be intentional about outreach and leadership development.
Take Action: Get the Full Report
These insights are just the beginning. If you’re passionate about making trail building more welcoming and want to dive deeper into the research, download the full report by signing up for our newsletter. By doing so, you’ll stay informed on industry trends and be part of the movement pushing for change.
Sign up now and help shape the future of trail building!
ABOUT THE AUTHOR
Sean Benesh
Sean is the Founder and Editor-in-Chief of Trail Builder Mag. He is also the Communications Director for the Northwest Trail Alliance in Portland, Oregon. Sean also spends time in the classroom as a digital media instructor at Warner Pacific University.
