One of the realities apparent in trail building is that it takes everyone for trails to happen. It's literally "all hands on deck." The "everyone" ranges from trail stewardship non-profits, policy and advocacy organizations, professional trail builders, and a multitude of volunteers, but what about for-profit companies like bike brands, component makers, coffee roasters, breweries, apparel companies, bike shops, and so many more? Without the backing and involvement of these brands, where would trail building be?

I'm excited to introduce a new series called "Brands that Build." In this series, we'll take a peek behind the curtain of a wide range of companies and hear about how and why they put money and time behind trail building, not only in their neck of the woods but, for some, globally as well. What better place to start than with a brand with quite a buzz ... Chris King.

I set out to launch a magazine and create a media platform to celebrate and elevate trail building. Early on, I came up with this statement, "We believe that trail builders, the unsung heroes, are integral to mountain biking." While this includes everyone who builds and maintains trails, I especially had volunteers in mind. That's why I am starting a new series to celebrate you.

I'm calling it Trail Heroes. To kick off this series, I tapped Lars Romig, who lives, rides, digs, and adventures in one of the most iconic mountain bike destinations: Sedona.