Hey Outdoor Brands: Here's Your Guide to Connect with Trail Builders
With the release of our summer magazine issue, our focus has now turned towards our fall issue. We have another great batch of articles and stories to share this fall! This magazine is truly a community project, not only in writers and photographers but also brands helping bring this magazine to print with essential ad support.
I want to speak directly to brands, whether you sell mountain bikes, components, tools, services, or more. I (Sean) have been working with Melanie (our new Marketing Director) to refine and improve our Media Kit and provide new pathways for brands to showcase their products and services to our growing (and passionate) followers and fanbase.
Why is this important?
As a brand, you want to connect with a target audience who loves, supports, and buys from you. This is vital for every business. We're in the same boat as a magazine. Our customers are our lifeblood.
Yet, in the constant noise known as social media (which I love), it is becoming more and more challenging to break through the noise and find and connect with your target audience. The constant algorithm updates often make it more and more difficult to reach new customers and connect with your current ones.
Even as someone who teaches social media at the university and monitors it daily, I know too well the stakes involved in digital marketing.
A big update to our Media Kit provides new ways for you as a brand to connect with our audience. Print ads and even ads in email newsletters are immune to algorithms.
For brands that have taken out ad space on one of our platforms or are considering future opportunities, I want you to find value in connecting with our audience. I don't view this as transactional. Instead, you're showcasing your products and services to a group of people who most often need them in their day-to-day lives out on the trail. You're bringing value to our audience.
As our new series on Brands That Build has shown, we value companies involved in trails, mountain biking, and the outdoor industry. Our Media Kit will show you different ways to get your brand in front of our audience.
As I've shared repeatedly, as I build this platform, I am committing to transparency. That's why I'm posting this Media Kit for all to see. That way, everyone can see what our advertising prices are. By taking out ad space, you are not only connecting with our audience, but you're also helping support this magazine in our print costs and paying for those who contribute to each magazine issue.
Click here to download the Media Kit.
To talk more about advertising with us, click below to send an email to Melanie.
Thank you for caring.
ABOUT THE AUTHOR
Sean Benesh
Sean is the Founder and Editor-in-Chief of Trail Builder Mag. He is also the Communications Director for the Northwest Trail Alliance in Portland, Oregon. While in grad school, he worked as a mountain biking guide in Southern Arizona. Sean also spends time in the classroom as a digital media instructor at Warner Pacific University.
